What exactly is it that artists do?

Damien Hirst has become the richest pickler in Britain thanks to some very nifty PR. But in the wired world what is the jobbing artist-in-the-street to do? Well, pretty much the same as everyone else who has a living to make.

Artists now spend their time attending workshops on the best way to set up a website; how to market themselves on the internet; swapping links to increase their Google PR (a different PR from Mr. Hirst's); they concoct blogs to increase their search engine visibility. Every man and his blog has an internet presence. It's the thing; it's the only thing, as Mr. Toad would say.

And the art? It's done during those few minutes between lecturing the 2nd year D&P class and writing today's blog entry.

Vincent had it easy.