The Impressionist wrote in this column a few days ago about the problems of websites whose content is image based rather than text based. A recent news item from webproworld highlights the undue weight given to contrived nonsense (and the veracity of the search engines).
Robert Scoble, a Microsoft employee and blogger, invited other bloggers to use the made-up word brrreeeport on their blog (there, I've done it too) as a means to get unnoticed blogs into the A-list: those blogs that are widely read. Very soon the term was the most searched for word in a leading blog portal's list showing that there is a cartel of bloggers who cite each other and exclude outsiders (the exposure of which was Scoble's intention).
Now just imagine that instead of inviting people to add a nonsense word to their blogs, Scoble had asked them to put in an image or a music track consisting of random noise. Well, you know as well as the Impressionist that nothing whatsoever would have happened as the search engines don't rate non-textual content.
Now the interest generated by this little incident will wane quickly, and 'z-list' blogs were found for the wrong reasons. It just shows the unreasonable importance we attach to the written word. The Impressionist is used to seeing this in the art world where first rate verbal diahorrea is routinely used to divert attention from third rate art.
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